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Research papers

Psychological determinants of consumer behaviour

The aim of the paper is to describe a method which can be employed in order to find out the psychological motivations underlying people's actions and which was successfully applied in order to understand the psychology of decisions concerning the use...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Author: Maria Concetta Di Maio
Company: TIM (Telecom Italia)
June 15, 1998
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Citation

Di Maio, M. (1998a, June 15). Psychological determinants of consumer behaviour. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/psychological-determinants-of-consumer-behaviour